Social Networking

Meaning & Definition

Social Networking

The building of online communities of people who have common interests. LinkedIn, Facebook and MySpace facilitate these interconnected systems. HR departments have begun to incorporate social networking into the recruiting process as a means to attract and evaluate candidates.

Frequently Asked Questions (FAQ's)

  1. What is the purpose of social networking?

    The main purpose of social networking at the workplace is to become acquainted with other employees at the firm. It further helps in strengthening relationships and building a strong brand for the employer and that translates into great work as a result.

  2. What are the benefits of social networking?

      • Helps attract potential customers.
      • Builds strong and meaningful employee relations.
      • Keeps the workforce updated with all the related news.
      • Helps conduct market and user research.
      • Promotes the brand.
  3. Why is social networking important for business?

    Social networking is especially important for businesses as it helps them remain competitive and updated in the ever-changing job market. It connects them with potential customers and clients and serves as an effective platform for advertising. Today most businesses run online and with social media they can make larger profits.

  4. What is the minimum notice period for redundancy?

    The redundancy notice period varies from country to country as well as company to company. It should be an amount of time that is sufficient to find a new job. The notice period also increases with the number of years you have been associated with the firm. For instance, if you have worked for less than two years then it will be a 2 weeks' notice period and so on.

  5. How do companies use social media for marketing?

    Social networks connect people from various parts of the world. Companies thus have a large audience at their disposal and can-do better outreach with the help of this. People are consuming content of every form at a rate greater than ever. Therefore, marketing helps boost this outreach and ultimately results in a great overall business performance.

    Companies can make a brand for themselves on these platforms and leverage the tools to reach an even wider audience with a good marketing strategy in place.

  6. Can you hire talent via social networks? If yes, how?

    Yes. Social networks have people from all parts of the world, of all age groups, of all skills and qualifications using them. Companies can benefit a lot from these. All they must do is post in detail about the job requirements and in no time, there will be people approaching to be hired. The best example of one such platform is LinkedIn.

  7. Why is social media good for employees?

    According to some sources people who use social media are more engaged and more likely to talk about their organization and work online. And companies with high employee engagement are 21% more profitable. Social media is also an important communication tool for employees, which helps them communicate both inside and outside the organization.

    It is also beneficial in that it helps them learn more about their work from sources around the world and what they must improve in order to keep up with the growing needs of the business world.

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