Now, more than ever, businesses need the Trust of their stakeholders to prosper over the long term. This Trust is comprised of some elements that are intrinsically linked to one another, forming part of the corporate ecosystem.
Corporate Culture can be harnessed to turn risks into opportunities. There is now a growing urgency for companies to communicate that their Culture is healthy. Stakeholders want to know that the right values of companies are embedded in their Culture to support their long-term sustainability. How can corporate Culture be communicated to engender Trust? What role can communications play in positioning corporate Culture in turbulent times?