Powering Multi-Country HR Automation at Carousell with Darwinbox

Why Carousell Needed a Change

As Carousell expanded across Southeast Asia and diversified into new business lines, its HR operations struggled to scale at the same pace. HR data lived across multiple systems, workflows varied by country, and teams relied heavily on manual coordination to manage approvals, performance cycles, and employee lifecycle events.

While foundational processes existed, the lack of automation, unified data, and cross-entity visibility slowed execution and increased HR’s operational load. Carousell needed a modern HR platform that could support multi-country complexity, automate workflows end-to-end, and scale seamlessly as new entities and markets were added. Darwinbox became that foundation.

Carousell’s Major Wins with Darwinbox

• 1,600+ custom workflows configured without engineering or IT dependency

• 2,500+ employee lifecycle workflows executed through automated flows

• Performance cycles unified across entities with standardized, clean data

• Attendance, leave, and workforce operations fully digitized and self-service enabled

• New entities onboarded across countries within days, not months

Key Results & What’s Next for Carousell

With Darwinbox, Carousell has built a high-automation, multi-country HR engine that supports scale without adding operational complexity. HR teams have moved from manual coordination and follow-ups to data-driven governance, real-time visibility, and strategic workforce planning.

As Carousell continues to expand into new markets and business models, Darwinbox provides a flexible, future-ready HR foundation, one that empowers HR teams to focus on people, performance, and growth instead of process management.

Darwinbox is very agile in adapting to the market needs, it helps in adapting to the use-cases with the organization and even with cross-country use-cases.

Sarah Ho,
Director, Rewards, Org Development and People Services, Carousell