Licious Cultivates a Unifying Culture of Recognition With Darwinbox

How India’s premier meat brand is enhancing employee satisfaction and engagement across its expansive network 

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Licious, celebrated as one of India’s top meat brands, serves over 3 million customers and upholds a diverse and extensive workplace culture among its employees, affectionately known as Licians. From coastal farm workers in Vizag to corporate teams in Bangalore, Licious strives to maintain a cohesive, engaging, and appreciative workplace environment across all levels.

The company recognized the need for a more inclusive and pervasive recognition system that went beyond high-stake projects to celebrate day-to-day contributions that are crucial for smooth operations. In pursuit of this goal, Licious partnered with Darwinbox to revolutionize their HR processes with a focus on building a culture of recognition and value creation.

See what they achieved below and download the case study to learn what they did in detail!

Challenges & Results

  • Recognition wasn’t universal
  • Project-centric recognition approach
  • Need for one stop recognition platform for org-wide recognition
  • 13,000 badges awarded in just 6 months
  • 7.4 to 8.3 increase in ENPS indicating higher employee morale and engagement
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Leveraging Darwinbox to drive recognition has been surprisingly effective for us at Licious. The most impressive fact continues to the early adoption of the recognition module not just by Licians sitting in our corporate office but across. What stands out for me is the ease of it all.

Naveen-Kumar-Nerlaje Naveen Kumar Nerlaje, CHRO at Licious


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