In an employment or HR context, gamification refers to a process of making systems, processes or other employment-related activities more enjoyable and motivating through game design elements. For example, using game elements to make a mundane activity like benefits enrollment more enjoyable. Gamification has been applied to recruiting, learning and development, employee surveys and many more areas of talent management.
Check our blog on Gamification: Playing Your Way To Better Employee Engagement.
Gamification can make the life of HR relatively easy by developing an environment and culture of collaboration and creativity. It will promote continuous learning because learning is fun when gamified. It also engages the employees and that is one of the most crucial tasks an HR performs.
Recruitment gamification is the process by which the mundane recruitment process can be made exciting for the employees by involving competitions, rewards, and other fun elements. Gamification increases the attention span and thus keeps the employees engaged for better performance. It can be used during onboarding as well as for assessing the employees.
Gamification is primarily used for better engagement purposes. According to a survey conducted by TalentLMS, 33% of employees want more gamified features in training, 83% of those who engage in gamification in training feel more motivated, and 89% think they are more productive if their work has more gamification involved.
Employees tend to participate more during training and everyday work if certain features are gamified. For example, making rewards and recognition part of work game-like pushes more employees to recognize their peers. According to a survey, 33% of employees want more gamified features in training. Gamified applications for employees have a very positive impact on their morale which is reflected in efficient work as a result. According to research, 88% of employees say that the gamification in the software they use at work makes them happier.
It is a strategy that is focused on increasing engagement and employee participation by including gaming elements to an already existing software that the employee uses. It is not entirely a game per se but has the look and feel of one to motivate the employees to engage better and engage more.
Yes, competitive gamification models are increasingly becoming popular in the corporate world. Although competition creates an unhealthy atmosphere, it can fetch results when used effectively. For example, competitive gaming software would encourage employees to perform better than their peers and eventually drive in more sales.