A coherent planning strategy whereby businesses define their values, objectives and needs and then allocate resources and organised processes to help the business achieve these values and objectives. Strategic planning is a major part of formulating three-year, five-year and 10-year plans. A variety of techniques exist to help businesses plan strategically, including SWOT (Strengths, Weaknesses, Opportunities, Threats) in their Succession Planning definition.
Typically, it is a 5-stage process which includes the following stages:
Corporate strategy: It is a long-term strategic plan to achieve the business wide goal by deciding which businesses should compete.
Business strategy:This is essentially the roadmap to drive your entire business to achieve its set goal by addressing how we should compete.
Functional strategy: This is adopted to achieve the objectives for individual departments in a business and the employees that work in it.
Strategic plans encompass short, middle, and long-term goals. A short-term goal can be as short as one year and the long-term goal can stretch up to 5 years.
Start with planning your strategic position. Write down your objectives and plans that you wish to achieve. Conduct proper analysis, both internal and external, and identify any issues that arise. Develop the plan based on these and review the final plan.
It is important to managers as it gives them a sense of purpose and a clear direction as to where they will guide their team towards. It helps them set clear targets and train the employees in a certain way. It is an effective tool to understand the goals that each team must achieve in order to attain the company-wide goal.